Employer Branding

If you are looking for English-speaking Managers and Seniors: look to the UK

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Recent findings of the British Noras study have revealed that “76% – of UK based online job seekers would relocate overseas to improve their career prospects and would also be prepared to take a course or train to find a … [weiter…]

Banner ads are not useless and should be part of an employer brandign strategy

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Ah, I knew it: banner advertising on the Internet is neiter out-of-date nor inefficient. According to emarketer, that conducted a six-month research in the US among more than 1,500 users, 31 per cent actually clicked on the display ad (which … [weiter…]

Disneyland Paris recruits in France’s high speed trains TGV – 80 roles to fill

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To be honest, I am not sure what to think about this: Disneyland Paris will be recruiting 80 candidates for their service sector (animation, receptionist, waiters, etc.) and is offering them permanent part-time contracts. In order to attract their target … [weiter…]

Analysis of an online media campaign – Trainee in the financial services sector

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I’m preparing a media campaign, mainly based on German job boards, for one of my customers. It will start this September through to February 2009. We have been carrying out media planning for this particular client for the last three … [weiter…]

Graduate recruiting in Germany per Internet – Part II

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The second part of the articles series. Missed the first post? This time, I will have a look at the job boards of print-oriented publications dedicated to students and graduates. Staufenbiel: first-class publications for specific student and graduate target groups … [weiter…]